The Revenue Marketing Index (RMI) is an evaluation tool designed to measure the profitability and effectiveness of sales and marketing campaigns, particularly for technology marketers. Unlike traditional marketing metrics, which focus on engagement and lead volume, the RMI evaluates sales and marketing campaigns based on how well they could contribute to revenue growth. It is designed to assess 16 key criteria, from creative quality to sales expertise, and provides companies with an accurate picture of how well their marketing efforts align with their revenue goals.
What, How, and Why?
At its core, the RMI reflects a fundamental marketing philosophy—one that focuses on customers and outcomes rather than mere activity.
This philosophy drives the RMI’s focus on campaigns that not only engage audiences but also convert them into profitable customers. The RMI is grounded in the belief that marketing and sales must work in concert, with every effort aimed at generating revenue rather than just filling the pipeline with unqualified leads.
For more detail, visit our blog: Revenue Marketing Index.
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